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The Jimmy Fallon Special

Dear Readers,This week, I met Jimmy Fallon. Now, being a New Yorker, I rarely mention celebrity spottings because, well, it's just not a New York thing to do. But I have been pretty vocal about the...

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Dear Madison Avenue, Please Don't Wish Me a Happy Mother's Day

Dear Readers,Last May, before I launched SavvyAuntie.com, I wrote a blog post about childless women and Mother's Day. It's been one of my most popular posts to-date and so I thought this year, I would...

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Reactors and Creators

Dear Readers,There are two types of people in the world: Reactors and Creators.Reactors let the world happen to the them.Creators make the world happen.Which one are you? XOXO,Auntie Melanie

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Yes And - No Buts

Dear Readers,Recently I was asked to be part of a panel on social media for women entrepreneurs, and while I was there, I was lucky enough to have met Lauren Porat, Co-Founder, Urban Interns. We had...

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Savvy Grace

Dear Readers,Today, SavvyAuntie.com turns 11 months old. I just can't believe that it's not even a full year since the launch of the site! The support and encouragement from aunts, the press and...

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Happy Auntieversary to Me!

Dear Readers,Exactly two years ago today, I woke up an "Auntrepreneur." It was on June 12, 2007 that I decided to start the company of my dreams. I didn't know it then, but it was the happiest day of...

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Happy Birthday, SavvyAuntie.com!

Dear Readers,Wow... I can't believe it's a year to the day since I launched SavvyAuntie.com. It's been the most fabulous and most rewarding year of my life. I am humbled by the response and proud of...

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First Savvy Auntie Video!

Dear Readers,Thanks to Savvy Interns Liat Tsarfati and Becky Steinberg, and the incredibly talented Tim Kress-Spatz of Ambush.TV, we produced our very first Savvy Auntie tv video!This first episode is...

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Savvy Auntie Gift Ideas on NBC's The 10! Show

Dear Readers,I'm feeling MUCH more comfortable on TV. Starting to get the hang of it. Here's my latest NBC 10! Show appearance - with gift ideas for the Savvy Auntie!By the way - I appear weekly on Fox...

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My Change Nation Interview

Dear Readers, I met Ariane de Bonvoisin a year ago, and we quickly become fast friends. She is the Founder and CEO of First30Days.com, a site and brand that enables you to change your life so you are...

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Yes. I'm Happy.

Dear Readers,I'm happy.I'm not happy all of the time. I have a down day now and again. Usually, when I have a down day, it's not caused by any one issue. Or any one person. In fact, I often have a hard...

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Savvy Auntie Goes Beyond The Rack!

Dear Readers,I'm proud to announce the latest sponsor for Savvy Auntie! Beyond The Rack is an exclusive shopping club where members have access to limited-time, flash sales events of designer goods at...

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Game On, Auntie!

Dear Readers,I am so proud to announce the latest Savvy Auntie Sponsor! Webwars, an innovator in layered reality gaming and entertainment, is changing the way users engage with online entertainment by...

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Harold, Clifford and Me

Dear Readers,First, let me apologize for being somewhat remiss and not tending to this blog more often. Savvy Auntie, now close to 15 months old, is growing by leaps and bounds and it's all I can do to...

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Savvy Auntie Coolest Toy Awards!

Child Lifestyle Expert and Premier SAVVY AUNTIE, Melanie Notkin Honors the Most Trendsetting, the Most Luxurious, and the Most Notable Toys for the 2009 Holiday Season  New York, NY – October 29, 2009...

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Savvy Auntie Coolest Toy Award Widget!

Dear Readers,As you many know, a couple of weeks ago, we announced the first annual Savvy Auntie Coolest Toy Awards!Now you can share your Coolest Toy Savvy with all your friends, Auntie! You can embed...

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The Savvy Auntie Book Deal!

Dear Readers,I am so incredibly excited and proud that I have been offered a book deal with none other than HarperCollins' new and innovative imprint: Harper Studio! Harper Studio is not even two years...

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Stew on This...

Dear Readers, It's been a while since I've written, and I apologize. Seems like my little company has grown some amazing wings and it's been a while since I've had time to consider how I got here. I'm...

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Tropicana Supports Savvy Aunties!

Dear Readers,One of the goals with creating Savvy Auntie was to showcase how aunts are part of the American Family Village - that not being a mother didn't mean we don't love children or want to...

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The Future of Publishing

Dear Readers,As you may know, I have a book contract with HarperCollins experimental imprint, Harper Studio. I signed the deal over the Holiday season and began writing The Savvy Auntie Guide to Life...

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What If & Why Not?

Dear Readers,When the idea for Savvy Auntie came to me in the summer of 2007, I gathered a number aunt friends of mine in my living room for cake to share the idea and get their feedback. I wasn't...

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Excuse Me, But That's my Privacy You're Stepping On.

UPDATE: In just a few hours after I posted this, I found the photographer on Twitter and asked him to remove the photo. He did and apologized and promised never to take a photo of me again. My faith in...

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Two Year Auntieversary

Dear Readers, Today is the two year 'auntieversary' of SavvyAuntie.com, the first online community for cool aunts, great aunts, godmothers and all women who love kids. So much has happened in the last...

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This is Why I Haven't Been Blogging....

Dear Readers,Thank you for your patience while I've been all consumed writing The Savvy Auntie Guide to Life: The Ultimate Source for Cool Aunts, Great Aunts, Godmothers and all Women Who Love Kids....

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Looking for SavvyAuntie.com?

Dear Readers,If you're looking for SavvyAuntie.com, please click here!XOXO,Auntie Melanie

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